E-business markets and models

This course is intended for 1st-year double-degree DAM and E-management students. This course aims to analyze and understand the main markets for e-businesses and the different types of e-business models that could be developed to take advantage of the opportunities that Internet trading could provide for achieving competitive advantage and profitability.   At the end of this course, students should:

·         To understand the importance and meaning of E-businesses as a new field and its environment.

·         To understand the importance of E-Marketplaces and its component

·         To master the different models and types of E-businesses

·         To learn to analyse the framework of e-business models