Digital image

Course Description: Digital Photography

This course is an essential introduction for journalism students in the age of “visual rhetoric,” where images are no longer merely complementary to news stories, but have become the news, the message, and the strategy all at once.

Target Audience:

This course is intended for first-year students (common core) majoring in print and electronic journalism. It is designed for students who have a basic background in media and communication sciences and seek to deepen their understanding of how digital imagery works in the public sphere.

Brief description of the course

The course “Digital Image” is an exploratory educational unit that combines technical and analytical aspects. It focuses on studying the nature of images in the digital environment, from how they are technically formed to their semiological and communicative dimensions. The course treats the image as a strategic tool used by institutions to influence public opinion and examines how it is employed in the fields of marketing, politics, and sociology, while analyzing its profound implications for the structure of society and individual behavior.

General objectives of the course

Through the study of this course, students will be able to:

1. Knowledge base: Understand all the basic concepts and elements that make up the digital image.

2. Sociological analysis: Understand how the digital image reshapes reality and study its impact on individuals and institutions.

3. Strategic thinking: Comprehend the role of images in building the “visual identity” of institutions and understand image-based communication strategies.

4. Visual criticism: Be able to deconstruct the political, social, and marketing elements that contribute to the creation of mental images in the public mind.