Introduction au marketing "Introduction to marketing"

The introduction to marketing is intended for first-year Business and Administration Management students.  This course aims to familiarize students with the marketing tools available to business and administration managers today to establish their offers on the market. This course explains the main concepts and techniques of basic marketing.  At the end of this course, the student must be able to:

• Understand the core marketing concept.
• Identify market constraints and players.
• Analyse Consumer Behavior.
• Understand core Market knowledge.
•  Market analysis.
• Developing Strategic Marketing skills 

  SKILLS:
-  Carry out market and competition analysis.
- Suggest proposals.

  ASSESSMENT :
-  Course: 100% Online Exam
- TD: 50% Case study

Credit:2

Coefficient: 2

UE: UD (Hybrid)

Pre-requisite:  Basic Business Knowledge-  English- Mathematics ( algebra and statistics).