Management of digital transformation

This course is intended for 1st-year double-degree DAM and E-management students.  This course aims to analyze and understand how technological change impacts firms, markets, supply chains, and regulatory/policy structures. It aims to explain what digital transformation is and what it means for companies. This digital transformation plays multiple roles within businesses, organizations, industries and societies. At the end of this course, students should:

·         To be able to be at the forefront of digital innovation in business and management

·         Be adept at managing the deployment of digital innovation and social media.

·         To be able to apply these skills in a wide range of professions and industries.