Entrepreneuriat digital

This course is intended for 3rd-year double-degree DAM and E-management students. This course aims to provide students with the knowledge, tools, and skills needed to create, launch, and grow a business in the digital ecosystem.  It focuses on strategy, technology, digital marketing, project management, and entrepreneurial thinking.

 At the end of this course, students should:

• Identifying a digital opportunity
• Creating a viable online business model
• Designing and testing a digital product
• Deploying a comprehensive digital marketing strategy
• Managing the growth of a digital startup