Business Analytics

Business Analytics (BA) is a course that introduces students to the use of data for understanding business situations and supporting decision-making. The course focuses on how organizations collect, analyze, interpret, and communicate data in order to improve performance and solve real-world business problems.

Students will learn the fundamentals of business analytics, including types of analytics, the business analytics process, descriptive data analysis, data visualisation, interpretation of results, and insight generation. The course also emphasises the importance of ethical and responsible use of data, with particular attention to data privacy and the Algerian Law 18-07.

By the end of the course, students will be able to analyse basic business data, avoid common analytical errors, communicate insights clearly, and support decision-making in an ethical and professional manner.